Coinbase CEO Brian Armstrong sold $9.9 million in COIN stock on January 5. A filing released January 8, 2026, confirmed the transaction, which was executed under a pre-arranged 10b5-1 trading plan.
Armstrong simultaneously exercised options to acquire 40,000 shares at a lower price on the same day.
Separately, Rosenblatt lowered its price target for Coinbase. The firm cut the target to $325 from $470, citing a significant deceleration in trading volumes.
Mizuho maintained a contrasting view, holding its Neutral rating and $280 price target. This decision stands despite Coinbase’s recent announcement of a new product suite aimed at creating an "Everything Exchange."