On October 14, 2025, discussions surrounding Coinbase's recent partnership with Samsung continued to highlight the collaboration's significance for mainstream cryptocurrency adoption. The partnership, announced earlier in the month, involves integrating Coinbase's premium subscription service, Coinbase One, into the Samsung Wallet app for users in the U.S. This allows Samsung Galaxy users to receive a three-month free subscription to Coinbase One, which includes benefits like zero trading fees on certain assets and enhanced staking rewards. The collaboration is seen as a strategic move to make cryptocurrency more accessible to a broad consumer base by leveraging Samsung's extensive reach in the mobile market. While the initial announcement was made in early October, the ongoing relevance of this partnership underscores its potential long-term impact on user growth for Coinbase.