Duolingo launched the 'Bad Bunny 101' advertising campaign ahead of the Super Bowl. The campaign features a 15-second teaser designed to help non-Spanish speaking fans understand Bad Bunny's anticipated halftime show, expected to be largely in Spanish.
Commercial spots begin airing January 24, 2026. They will run on CBS and FOX in major US markets. These markets include San Francisco, Boston, New York, and Los Angeles.
Duolingo aims to capitalize on the massive Super Bowl audience to promote language learning and enhance the viewing experience. The Chief Marketing Officer stated the campaign highlights Spanish as a significant part of American culture.