Duolingo announced the opening of its first-ever pop-up store in Japan on December 18, 2025. Located in Shibuya, Tokyo, the store is named "DUOMART."
The DUOMART is uniquely designed to resemble a Japanese convenience store, or "konbini." This concept reinforces learning accessibility by paralleling the konbini's 24/7 availability with the Duolingo app. The pop-up aims to encourage users to maintain daily learning habits during the busy holiday season.
The store will feature exclusive merchandise with popular app characters. Visitors can also participate in a lottery-style game, "Konbini Kuji," to win prizes, alongside other interactive experiences. The DUOMART is scheduled to operate from December 18 through December 30, 2025.