Reports on October 18, 2025, revealed that Alphabet's Chief Executive Officer, Sundar Pichai, sold a total of $8,129,735 worth of Class C Capital Stock on October 15, 2025. The transactions were made at prices ranging from $247.48 to $252.28 per share and were conducted under a pre-arranged Rule 10b5-1 trading plan. In separate transactions on the same day, Amie Thuener O'Toole, the company's VP and Chief Accounting Officer, sold 2,778 shares for a total value of approximately $694,650. This news comes as Alphabet's stock trades near its 52-week high. The insider sales follow recent positive analyst ratings, including a price target increase to $288 from Goldman Sachs and a maintained 'Buy' rating from Guggenheim. The company is scheduled to report its third-quarter 2025 financial results on October 29, 2025.