The European Commission has opened a new investigation into Alphabet's Google concerning its policies on ranking news publishers in search results. The probe centers on Google's "site reputation abuse" policy, which publishers claim unfairly demotes their websites if they host third-party sponsored content, thereby impacting a crucial revenue stream. The investigation is being conducted under the new Digital Markets Act (DMA), which gives regulators the power to levy substantial fines of up to 10% of a company's global annual turnover for violations. This adds to the growing regulatory pressure Google is facing in Europe. Google has defended its policy as a necessary measure to combat spam and low-quality content designed to manipulate search rankings.