Google Cloud and Australian conglomerate Wesfarmers entered a multi-year collaboration to integrate artificial intelligence into retail operations. The partnership utilizes Google’s agentic AI solutions across brands including Kmart, Officeworks, and Priceline.
Wesfarmers will deploy Google Cloud’s Gemini Enterprise for Customer Experience. These tools facilitate product discovery and provide personalized shopping recommendations.
The agreement includes a custom AI upskilling program for Wesfarmers' employees. This initiative covers teams in both retail stores and support centers.