A federal judge granted class-action status to publishers in the ongoing antitrust lawsuit against Google concerning its advertising technology. Judge P. Kevin Castel issued the decision in the Southern District of New York.
The ruling allows publishers who used Google’s AdX advertising exchange to sue the company as a unified group. Plaintiffs allege that Google monopolized the ad tech market, causing them detriment.
This legal development consolidates the publishers' claims, amplifying the potential scope of the litigation. By allowing the plaintiffs to proceed as a class, the court increases the financial and legal risks for Alphabet. This case is one of several significant antitrust challenges Google currently faces regarding its dominant position in digital advertising.