Alphabet’s Google has started a limited rollout of a long-requested feature: the ability to change a primary Gmail address. The system retains the original address as an alias, ensuring continued message receipt. This functionality directly addresses user demand for greater control over their digital identity, particularly concerning outdated email addresses.
The initial launch appears to be a cautious experiment. The feature first surfaced on a support page written only in Hindi, suggesting an India-first test. This regional approach allows Google to gather data and user feedback without disrupting its highly interconnected ecosystem of services via a global launch.
Google imposed strict limits on the change. Users face a maximum of three changes, with a 12-month lockout period required between each adjustment. This strategic move addresses competitive pressures and user needs, but the quiet, regionally-limited nature of the launch confirms Google is proceeding carefully to ensure system stability and mitigate potential security risks, such as phishing opportunities.