Roomba maker iRobot did not attend the CES 2026 trade show. This absence follows the company’s Chapter 11 bankruptcy filing in December 2025.
iRobot was subsequently acquired by its primary creditor, Shenzhen-based Picea Robotics. The company now focuses on stabilizing operations and navigating a challenging restructuring period under the new ownership.
The CES absence underscores intense competitive pressure from Chinese rivals who showcased new products at the event. Analysts suggest iRobot lagged in innovation and product upgrades, contributing to its recent financial struggles. Under Picea’s control, the immediate priority is halting the company's decline before attempting a return to a growth trajectory.