JetBlue Airways today announced it will launch new nonstop service to Destin–Fort Walton Beach Airport (VPS) on Florida's Emerald Coast, starting March 5, 2026. The airline will operate five weekly seasonal flights from both Boston Logan International Airport (BOS) and New York's John F. Kennedy International Airport (JFK). This move marks JetBlue's first entry into the Florida Panhandle region and is part of a broader strategy to expand its presence in the state, where it has already announced over 30 new routes this year. To promote the new routes, the airline is offering special introductory one-way fares starting at $49. No significant market reaction to this specific announcement was noted in the available reports.