JetBlue's wholly-owned travel technology subsidiary, Paisly, announced the addition of three new luxury cruise partners: Azamara, Seabourn, and Regent Seven Seas Cruises. [6, 7] These premium cruise lines are now available to customers for booking through JetBlue Vacations, significantly expanding its high-end travel offerings. [2] The move reinforces Paisly's strategy of providing personalized and loyalty-connected travel options for airline partners. [7] By incorporating these luxury brands, known for destination-focused itineraries and all-inclusive voyages, JetBlue Vacations enhances its portfolio of customizable travel packages. [8] There was no significant market reaction or analysis available regarding this announcement.