JPMorgan's consumer banking arm, Chase, entered the United Kingdom's insurance market. It launched its first product, Chase Protect.
This move significantly expands services for its UK retail banking presence.
Chase UK boasts over two million customers since its 2021 launch.
Chase Protect bundles essential coverage into a single monthly fee.
The launch represents a strategic effort to compete with established UK banks. This aligns with the broader market trend toward embedded insurance integrated with daily banking products.