Li Auto announced a new financing plan on Tuesday. The plan offers 7-year, low-interest financing across its entire vehicle lineup. Customers require a minimum down payment of 15%. Annualized interest rates are as low as 3.22%-3.23% for models such as the Li Mega. This move follows similar incentives launched by competitors Tesla and Xiaomi, signaling intensifying competition in the Chinese EV market.

The new financing option responds directly to a significant sales downturn. Vehicle deliveries fell for the seventh consecutive month in December. Deliveries dropped 24.38% year-over-year to 44,246 units. For the full year 2025, Li Auto delivered 406,343 vehicles. This total represents an 18.81% decrease compared to the previous year. The incentive aims to stimulate demand amid challenging sales figures.