Mastercard partnered with Branch, a workforce payments platform, to release 'The Branch x Mastercard Solopreneur Report' on January 22, 2026.
The report surveyed over 1,400 independent workers across North America. It examines the trend of professionals leaving traditional employment to start one-person businesses.
Advancements in AI, fintech, and digital platforms enable this shift. Solopreneurs prioritize stability, purpose, and control.
The study notes these individuals are becoming one of the fastest-growing segments of the workforce. They leverage technology to create ventures with the sophistication of larger operations.