Mastercard launched the new global fan initiative, "Team Priceless," in partnership with the McLaren Formula 1 Team. The program begins with the 2026 season, offering curated experiences at five race locations worldwide.
Selected fans receive behind-the-scenes access and meet drivers Lando Norris and Oscar Piastri. Participants will also occupy a dedicated "Priceless seat" within the McLaren Racing garage.
Recruitment for the first event in Miami starts December 12, 2025. Eligibility is limited to cardholders in North America.
This initiative precedes Mastercard becoming the official naming partner for the McLaren F1 Team in 2026.