An analysis of Mastercard’s ‘Doing Good by Default’ strategy was published on January 17, 2026. This initiative embeds consumer protection features directly into its digital payment network.
The strategy enhances network integrity and drives growth in the high-margin Value-Added Services (VAS) division. This focus builds a structural moat for the company, making its network more secure and appealing.
Mastercard demonstrated this focus with the UK’s 2025 A2A Protect launch. Developed alongside major banks, the program counters fraud.
Security and data-driven services serve as a significant revenue driver. VAS revenue reached $3.4 billion in the third quarter of fiscal year 2025. This represents a 25% year-over-year increase.