McDonald's Deutschland announced a significant price reduction of over 15% on five popular menus, including the Happy Meal and Big Mac McMenü, effective January 1, 2026, in direct response to the German government's permanent VAT reduction on dining.
- The company plans multi-billion Euro investments for new and renovated restaurants across Germany.
- This strategic move is also expected to create approximately 25,000 new jobs, strengthening McDonald's market leadership.