Meta-owned Instagram launched the AI-powered feature "Your Algorithm." This tool allows users to view and modify the algorithm that curates their Reels feed.
Users access the feature via an icon in the Reels section. "Your Algorithm" displays topics identified as user interests based on viewing history. Users can directly inform the platform which subjects they wish to see more or less of, resulting in real-time recommendation adjustments.
Instagram stated this move increases transparency. Social media platforms face increasing pressure from regulators and the public regarding content-curation algorithms. These systems have been criticized for potentially creating echo chambers or promoting harmful material.
The feature launched in the United States on Wednesday. Instagram expects a global rollout in English soon. The company intends to expand this functionality beyond Reels to other parts of the app, including the Explore page.