Meta has launched a new feature on its Threads platform called "ghost posts," which allows users to share content that automatically disappears after 24 hours. This move is aimed at encouraging more authentic and unfiltered sharing by removing the pressure of permanence. The feature is similar to the popular "stories" format available on Meta's other platforms like Instagram and Facebook. When a user replies to a ghost post, the response is sent directly to the original poster's inbox rather than appearing in a public thread. Engagement metrics such as likes and replies are also only visible to the creator of the post. The ghost posts themselves are distinguished in the feed with a grayed-out, dotted chat bubble icon. This update is part of Meta's ongoing efforts to boost engagement and differentiate Threads in the competitive social media landscape. The company is experimenting with formats that balance user privacy and interaction. There is no significant market reaction to this announcement reported at this time.