Meta announced a significant redesign of the Facebook platform, specifically targeting younger audiences, particularly Gen Z.
The update makes the home feed more visual, mirroring Instagram’s interface. The platform will feature a full-screen viewer for photos and videos. Additionally, Meta grants users more control over the content displayed.
The redesign also gives prominence to Facebook Marketplace, moving it to the main navigation bar. This feature is popular among young adult users in North America.
These changes represent Meta’s strategic effort to revitalize its original platform and compete for a demographic increasingly favoring rival social applications.