Meta Platforms is rolling out new generative AI features for Facebook to enhance user expression and engagement. [4] Users can now animate their static profile pictures, turning them into short looping videos with preset effects like confetti or a waving hand. [1, 3] The update also includes a "Restyle" tool that allows users to transform the visual style of photos in their Stories and Memories using AI prompts. [1, 2]
In addition to the photo features, Facebook is gradually introducing animated backgrounds for text posts in the Feed. [1, 2] This initiative is part of Meta's broader strategy to integrate AI across its apps, aiming to boost creativity and interaction among its user base. The move is also seen as a competitive response to features on other platforms like TikTok and Snap that are popular for their creative, AI-driven tools. [1]