Netflix announced the entertainment lineup for its Christmas Day NFL game broadcasts. Music superstar Snoop Dogg will headline the halftime show during the Detroit Lions vs. Minnesota Vikings game, billed as "Snoop's Holiday Halftime Party."
The broadcast features a pre-game performance by Grammy-winning artist Kelly Clarkson. Additional halftime performers include country artist Lainey Wilson and the voices behind the Netflix animated film "KPOP Demon Hunters." Netflix expects more surprise guests.
This announcement underscores Netflix's growing investment in live sports, a significant new programming pillar. The move into live NFL games represents a key strategy to attract and retain subscribers by diversifying content offerings beyond on-demand series and films.