Netflix is rolling out a new feature that allows subscribers to vote in real-time during live shows and see the results tallied instantly. The interactive capability will be available globally on both televisions and mobile devices, designed to increase viewer engagement and create shared, community-style experiences.
The feature was previously tested on the live cooking show "Dinner Time Live with David Chang." Netflix plans to implement it more broadly, starting with the reboot of the talent competition "Star Search" in 2026, where audience votes will determine which contestants advance. This move is part of a broader strategy to make viewing more participatory and differentiate itself in the competitive streaming market.