Netflix announced a strategic pivot in gaming ambitions. The company is shifting to a "cloud-first" approach. This strategy prioritizes developing and delivering games directly to televisions. This evolves the initial mobile-focused strategy.
Co-CEO Gregory K. Peters stated the goal on the Q4 2025 earnings call. Peters seeks to make games more accessible to subscribers on their TVs.
Netflix saw encouraging engagement from recent party-focused titles. The company plans to expand its cloud gaming catalog in 2026. Upcoming plans feature a reimagined FIFA football game designed for television play.
Netflix does not view gaming as a primary revenue driver. Instead, the company uses gaming to enhance user engagement and retention.