Organic children's food company Once Upon a Farm, co-founded by actress Jennifer Garner, has set the terms for its initial public offering. The company plans to raise up to $209 million by offering nearly 11 million shares at a price range of $17 to $19 each. [1, 2, 14]
At the top end of the proposed range, the company would command a market valuation of approximately $764 million. [1, 5, 10] The shares are expected to trade on the New York Stock Exchange under the ticker symbol "OFRM". [2, 3, 9] The lead underwriters for the offering include Goldman Sachs and J.P. Morgan. [2, 12]