PayPal released its 2026 Holiday Shopping Survey. The survey indicates 58% of Americans feel greater financial concern. However, 64% expect to spend the same or more than last year. The survey highlights a shift in consumer behavior. Shoppers plan earlier and prioritize value to manage holiday budgets.
Key findings show 58% of consumers plan to shop before Thanksgiving. Additionally, 67% are more likely to choose retailers offering rewards or cash back. The survey also points to the growing adoption of Buy Now, Pay Later (BNPL) services for managing holiday purchases. Specifically, 55% of consumers have used or considered using BNPL.