The viral Roblox multiplayer game, "Steal A Brainrot," announced its first-ever celebrity concert. Musician Bruno Mars will make a pop-up appearance this weekend.
During the in-game performance, Mars will promote a new single and perform a previous hit.
The event highlights the platform's cultural reach. "Steal A Brainrot" became the first Roblox game to surpass 25 million concurrent players following its launch last year.
The collaboration underscores Roblox’s strategy. The platform hosts high-profile events to drive user engagement within its most popular experiences.