Roblox has partnered with Amazon to launch a shoppable gaming experience, allowing users in the United States to purchase real-world items without leaving the platform. The collaboration introduces the "Amazon Holiday Gift Shop," a pop-up where players can buy physical products from various brands using Amazon's "Amazon Anywhere" technology, which connects their Roblox and Amazon accounts. This marks the first time a real-world commerce marketplace has been integrated into Roblox. The experience features over 40 products from well-known brands such as Hasbro, Barbie, and Transformers. The initiative bridges the gap between the physical and digital worlds for Roblox, representing a significant strategic move into e-commerce and creating a new monetization channel beyond its existing virtual economy.