UBS initiated coverage on Roblox Corp. (NYSE:RBLX) with a Neutral rating and set a price target of $103 per share. The bank acknowledged Roblox's strong strategic position at the intersection of social gaming and user-generated content, noting its potential to benefit from trends like AI-driven content creation. The firm's analysis highlighted Roblox's flywheel of creation, engagement, and monetization as a key strength. However, the neutral stance is informed by expectations of moderating growth in 2026. UBS anticipates this slowdown as the company surpasses the impact of several viral hits from 2025 and makes necessary investments to support its expanded user base. The bank's projections for bookings and adjusted EBITDA growth are largely in line with consensus estimates.