Roblox Corp. Director Anthony P. Lee sold 6,990 shares on January 13 for approximately $577,150. The transaction was disclosed in a filing two days later on January 15.

Lee executed the sale under a pre-arranged Rule 10b5-1 trading plan, which he adopted in November 2024. Following the transaction, Lee continues to hold over 7 million shares indirectly through various trusts and LLCs.

This insider activity occurs amid mixed market sentiment for Roblox. A recent report noted an 8.07% increase in the short interest as a percentage of float. Separately, one analysis suggests the stock is currently fairly valued based on its discounted cash flow.

Recent analyst ratings have also varied. BMO Capital maintains an Outperform rating. Conversely, Wells Fargo and TD Cowen adjusted their price targets downward, citing concerns over growth and user engagement.