Rainbow Group, the entertainment company behind the popular 'Winx Club' franchise, has launched a new immersive experience called 'Winx Club: Magix' on the Roblox platform. This launch is part of a broader trend of established entertainment brands leveraging Roblox to engage with a younger audience. While financial details of the partnership were not disclosed, the move represents a continued expansion of branded content on the Roblox platform, aiming to attract new users and increase engagement from the existing player base. The news follows a weekend of Halloween-themed events and updates across various popular Roblox experiences. There has been no immediate analysis of market reaction to this specific announcement.