Roblox has officially opened its self-serve intellectual property (IP) licensing platform to all eligible IP holders and creators. This expansion follows an initial launch in July with partners like Netflix and Sega, and is designed to dramatically simplify the traditionally complex process of licensing major brands for use within Roblox experiences. The platform includes the Roblox License Manager and a Licenses catalog, empowering IP holders to offer their brands to a massive creator community under customizable terms. This move aims to unlock new creative and monetization opportunities by allowing creators to legally incorporate popular IP into their games. For brands, it provides a scalable way to engage with Roblox's audience of over 151 million daily active users. The system facilitates a revenue-sharing model, where IP holders can automatically collect an agreed-upon percentage of the earnings from experiences that use their licensed content. No market reaction analysis was available in the provided sources.