Roblox released its 2025 Roblox Replay report, detailing user engagement and self-expression on the platform. The report highlights digital fashion's significant influence on real-world commerce, especially among Gen Z users.
Data shows 70% of surveyed Gen Z users wore branded virtual apparel. Furthermore, 64% stated this made them more likely to consider purchasing from the brand in the physical world.
The findings underscore the platform’s high level of engagement. Users update their avatars an average of 274 million times daily.
Roblox emphasizes the platform functions as a hub for cultural trends and identity experimentation. 87% of surveyed users reported that avatar experimentation increased their comfort with real-world self-expression. The report compiled this data from over 50 million daily searches and surveys conducted in 2025.