Roblox, Super League, and Regal Cinemas launched a virtual movie theatre experience on the platform starting January 16, 2026. The event celebrates National Popcorn Day.
The experience runs through February 2, 2026. Users engage in an immersive digital environment featuring an endless runner game and virtual items.
This collaboration bridges digital engagement with real-world rewards. Players earn scannable codes, powered by Super League’s Bounce technology, redeemable for free popcorn at physical Regal theatre locations.
Redemption is valid on January 19, 2026. No market reaction analysis is currently available regarding this specific promotional event.