Roblox, in partnership with game developer studio The Gang and Big Time Creative Shop, has launched a new virtual experience to coincide with Saudi Arabia's Riyadh Season. The new virtual world reimagines the real-world festival's landmarks and cultural attractions, allowing players to explore and participate in various games and activities. The collaboration brings destinations from the festival into the Roblox metaverse, including virtual representations of Paris, Kuwait, Italy, and South Korea. The experience also features games, treasure hunts, and fireworks displays. This initiative is designed to run concurrently with the actual Riyadh Season, which is a major six-month event featuring concerts, sporting events, and cultural attractions. As part of the launch, players from the United States, the United Kingdom, and Saudi Arabia have the chance to win Robux, the platform's virtual currency. The partnership signifies Roblox's continued effort to integrate real-world cultural events and brands into its platform, expanding its global reach. No market reaction analysis was available.