Roblox, in collaboration with game developer Gamefam, has launched a new in-game event featuring Moose Toys' 'Heroes of Goo Jit Zu' toy line, which went live on October 11, 2025. The event is integrated into two of Gamefam's popular games, 'Weapon Fighting Simulator' and 'Untitled Fling Game', and is themed around the new 'Heroes of Goo Jit Zu: Meteor Madness' animated series. This partnership allows players to engage with characters from the series, complete quests, and unlock themed avatar items. This marks the second collaboration between Moose Toys and Gamefam, following a previous award-winning campaign. While this partnership is a notable marketing and user engagement effort, there is no available information discussing any significant market reaction to this announcement.