An Indian digital fashion startup, specializing in avatar clothing for the Roblox platform, appeared on Shark Tank India. The company focuses entirely on creating and selling virtual outfits and accessories.
The father-son founding team reported strong sales performance during their pitch. They have sold over 2 million units of virtual items on Roblox. This activity generated sales of approximately ₹2 crore, equivalent to about $221K.
The entrepreneurs justified their market opportunity by citing Roblox's large user base and significant annual bookings. The startup's appearance on the prominent show highlights the growing commercial viability and mainstream recognition of the Roblox creator economy in global markets like India.