Sirius XM Holdings Inc. and Toyota announced on October 13, 2025, that SiriusXM's next-generation 360L platform will be introduced in Toyota's all-new 2026 RAV4. This marks the debut of SiriusXM with 360L in a Toyota vehicle, which combines satellite and streaming content into a single entertainment system. The feature will be part of the latest Toyota Audio Multimedia system and is expected to be rolled out to other Toyota models in the future. No market reaction analysis was available.