SiriusXM Canada announced an expanded partnership with Subaru Canada, offering a complimentary three-year trial of its audio entertainment service. This extended trial will be standard on select 2026 Subaru models, including the Crosstrek, Forester, Outback, and Impreza trims. The initiative aims to enhance the in-vehicle experience for Canadian drivers and add value for Subaru customers. The collaboration is part of SiriusXM's strategy to work with automakers to increase its subscriber base through long-term trials. By providing seamless access to its wide range of ad-free music, talk, news, and sports channels, SiriusXM hopes to convert trial users into paying customers after the complimentary period ends. No market reaction to this specific announcement was available.