SiriusXM is prominently featured in Toyota's new national media campaign for the 2026 Corolla Cross Hybrid, which launched this week. The campaign includes a short brand film titled “Tea Time,” starring internet personality King Bach, who has a substantial social media following. The advertisement highlights the vehicle's features, with a specific focus on the integration of SiriusXM within the Toyota Multimedia System. The campaign is scheduled to run through late December 2025, aiming to leverage a high-profile influencer to showcase the in-car entertainment experience. No significant market or stock price reaction to this marketing announcement has been noted in financial news.