SiriusXM announced a multi-year renewal of its broadcasting agreement with the National Basketball Association (NBA) on October 21, 2025. This extension ensures that SiriusXM subscribers will continue to have access to live play-by-play of every NBA game, from the regular season through the Finals, both in-car and via the SiriusXM app. The agreement also includes continued broadcasting of select WNBA games and exclusive content on the 24/7 SiriusXM NBA Radio channel. As part of the new deal, some of the channel's programs, like "The Starting Lineup" and "NBA Today," will be simulcast on NBA TV and the NBA app, expanding the reach of SiriusXM's basketball analysis and programming. This renewal solidifies a key sports content pillar for the company ahead of the NBA season's start. No significant market reaction or analysis related to this specific announcement was found.