SiriusXM announced a multi-year agreement with YouTube personality MrBallen for a new video podcast. John Allen, known as MrBallen, has garnered over 10 million subscribers on his YouTube channel, which focuses on storytelling in the mystery and suspense genres. This move aligns with SiriusXM's strategy to expand its podcasting content and attract new audiences. The agreement gives SiriusXM exclusive advertising sales rights for both the audio and video versions of The MrBallen Podcast. Scott Greenstein, SiriusXM's President and Chief Content Officer, stated that the signing highlights the company's position as a home for top talent in podcasting. This partnership aims to leverage MrBallen's large following to reach a broader audience interested in the true crime and suspense storytelling format.