Transcend launched its Consent and Preferences Management application on the Snowflake Marketplace. The tool operates as a Snowflake Native App. It runs directly within a customer's Snowflake account. This enables companies to manage customer consent and enforce data privacy policies. Data remains within their secure environment.
The application helps joint customers activate data for analytics, personalization, and AI initiatives. It integrates consent and preference data directly into Snowflake. This automates data governance rules during queries. The process eliminates complex custom pipelines. It also accelerates time-to-value for data teams.