Constellation Brands partnered with distributor Enotria to manage specific wine brands in the United Kingdom. The companies announced the deal at the Wine Paris industry event.
Enotria will handle distribution to the on-trade and independent retail sectors. The agreement covers Robert Mondavi Winery and The Prisoner Wine Company.
The deal also includes Booker Vineyards and To Kalon Vineyard Company. This shift in UK distribution strategy aims to enhance brand reach.