On October 13, 2025, Atlassian released a series of updates aimed at its developer and partner ecosystem. A key announcement was a new revenue share incentive for 'Runs on Atlassian apps', allowing partners to retain 100% of their Marketplace revenue until they reach $1 million in lifetime earnings on the Forge platform. This incentive is available for both existing and new apps launched after this date. Additionally, the company rolled out Forge Automation Actions into Public Preview, enabling developers to create and add new Forge-based actions to extend the platform's automation capabilities. For Marketplace partners, a new API field, 'LIFETIME_GMV', was introduced to help track total earnings for non-Harmonized Forge app versions. No significant market reaction analysis to these specific announcements was available.