While no major announcements were made by Atlassian on October 14, 2025, a previously announced price increase for its Cloud products is set to take effect on October 15, 2025. This price adjustment will impact a range of products including Jira, Confluence, Jira Service Management, and Bitbucket. The increases vary by product and plan, with Standard plans seeing around a 5% increase, while Premium and Enterprise plans will see increases ranging from 7.5% to 10%. Atlassian has stated that these pricing updates are a reflection of the significant investments made in its Cloud platform over the past year, including the integration of AI capabilities through Rovo, the launch of new product collections, and enhancements in security and compliance to meet the needs of enterprise customers. The company highlighted the delivery of numerous new features for products like Jira and Confluence, as well as increased user limits and expanded data residency options as part of the value delivered to customers.