Atlassian is proceeding with a planned price increase for several of its Cloud products, which will take effect on October 15, 2025. This adjustment will impact a range of popular tools including Jira, Confluence, Jira Service Management, and Bitbucket, with price hikes varying by product and subscription tier. For instance, Standard plans for Jira and Confluence will see a 5% increase, while Premium and Enterprise tiers will rise by 7.5% or more. Bitbucket's Standard and Premium plans will both increase by 10%. The company has stated that these changes reflect significant investments in new features, enhanced security, scalability improvements, and the integration of AI capabilities across its platform. The announcement of these price changes was originally made in August 2025 to provide customers with advance notice. No immediate market reaction analysis for October 14, 2025, is available in the provided search results.