On October 15, 2025, Atlassian is scheduled to implement a price increase for its suite of Cloud products, a move that was first announced on August 19, 2025. The price adjustments will impact new purchases, renewals, and upgrades for key products such as Jira, Confluence, Jira Service Management, and Bitbucket. The increases vary, with Standard plans seeing a roughly 5% rise, while Premium and Enterprise tiers will increase by approximately 7.5% to 10%. Atlassian attributes the pricing changes to substantial investments and enhancements made to its cloud offerings over the past year. These include the rollout of over 150 new features for Jira and more than 170 for Confluence, as well as significant improvements in AI capabilities, platform scalability, security, and compliance. As this was a previously announced change, no significant market reaction was reported on October 14, 2025.