Today marks the final day for Atlassian customers to lock in existing prices before a significant price adjustment for most of its Cloud product lineup takes effect on October 15, 2025. The price hikes will impact new purchases, renewals, and upgrades across popular tools including Jira, Confluence, Jira Service Management, Bitbucket, and Atlassian Guard. Price increases vary by product and plan, with Standard plans for Jira and Confluence rising by 5%, Premium plans by 7.5%, and Enterprise plans by 7.5% to 10%. Bitbucket will see a 10% increase for both its Standard and Premium plans. Atlassian attributes the pricing adjustments to significant investments and value delivered over the past year, including the integration of AI capabilities through Rovo, platform scalability enhancements that have doubled user limits for Jira, and the introduction of new compliance certifications and data residency options. The company also highlighted the launch of new features and apps like Home, Goals, and Teams, designed to improve productivity and collaboration.